Veterinarians and credentialed veterinary technicians are recognized as crucial veterinary team members, but veterinary client service representatives (CSRs) also deserve credit for all they do.
A CSR is a practice’s face and voice, and often handles difficult client interactions with constant interruptions, all while remaining positive. The CSR shapes the veterinary client experience, yet many practice leaders consider the role a stepping stone.
The Provet Cloud team knows that veterinary CSRs are critical for practice success and wants to highlight the tasks these skilled team members perform daily. Here is our tribute to CSRs—a look into a day in the life of a client service professional.
What is the role of a veterinary CSR?
Some veterinary team members and clients view veterinary CSRs as unskilled front office workers who dutifully answer phones, schedule appointments, and process payments. However, a CSR’s responsibilities are much more complex. If you’ve ever filled in for one of your front office team members or answered the phone in the back, you’ll know that dealing with clients can be the clinic’s most challenging job.
It takes a particular person with a people-loving and resilient personality to handle the ins and outs of daily CSR life. They are integral team members who act as liaisons between medical staff, clients, and pets, coordinating care and ensuring clients leave feeling fully supported and satisfied with their experiences.
Some of the daily tasks CSRs perform include:
- Managing the appointment schedule, including last-minute drop-offs and emergencies
- Greeting clients and pets
- Answering phones, emails, text messages, and online chats with client questions and requests
- Forwarding questions, concerns, and prescription refill requests to medical team members
- Updating client and pet information
- Sending and receiving records to and from referring clinics and specialists
- Processing payments and managing overdue accounts or payment plans
- Providing emotional support for and conversing with clients
- Handling and reconciling the cash drawer and credit card receipts each morning and evening
- Triaging emergency and urgent care needs
A day in the life of a veterinary CSR
A CSR’s life is busy. Most CSRs must complete the same task list each day, but a variety of patients and clients keeps things interesting and unpredictable. Here’s a typical day:
- Morning rush — The morning rush entails checking voicemail messages, reviewing the day’s schedule, counting the cash drawer, and preparing for morning appointments and check-ins.
- Managing appointment flow — In addition to regularly scheduled visits, CSRs must deal with late arrivals, no-shows, and emergencies, to minimize wait times. They check patients in and out and look ahead to confirm or reschedule upcoming appointments.
- Phone calls and client communications — CSRs expertly juggle clients in person and on the phone. Each phone call usually includes a follow-up task, such as passing on a question or coordinating an urgent visit.
- Billing and payments — Veterinary CSRs frequently talk about money, often dealing with clients who question their bills or demand discounted services. The expert CSR knows how to discuss the value of services and payment plans to ease client concerns.
- Client and pet relationships — CSRs are advocates, friends, confidants, and trusted allies for clients and pets. They listen intently to concerns and express empathy, even during difficult emotional conversations. CSRs offer stressed pet owners a comforting presence and emotional support.
- Closing procedures — Once the day’s appointments are done, the CSR wraps up unfinished tasks, reconciles the day’s transactions, and prepares for the next day’s patients.
The future of the veterinary CSR role
The veterinary client service representative role is demanding and requires a person with an upbeat personality to thrive. Many new entrants in the veterinary field see a CSR position as a “foot in the door” position that will help them work up into animal care roles, but hiring managers should carefully select these applicants. While there’s nothing wrong with having future goals, front desk workers must be passionate about helping clients, not simply waiting for their turn to advance.
In recent years, several thought leaders have posited that more attention, formal training, and advancement opportunities will help CSRs see their role as a career and not simply a job. The longer a CSR is with a practice, the better they likely will support the team and ground a long-standing client base.
Jill Clark, DVM, and Kristi Fischer, CVT, teamed up to create the Veterinary Receptionist Certificate of Excellence (VRCE), a 40-hour training program that provides advanced CSR training in areas such as conflict resolution, call conversions, appointment capture, and practice impressions. Debbie Boone, CVPM, Rhonda Bell, CVPM, and Dr. Clark also launched the North American Association of Veterinary Receptionists (NAAVR) this year to provide a structured certification and career path to elevate these team members to professional status.
How to support your veterinary CSRs
Veterinary hospital leaders can support CSRs by adopting cloud-based, modern practice management software that streamlines communications, simplifies scheduling, automates tasks, eliminates busywork, and reduces software friction by integrating additional platforms into a comprehensive practice dashboard.
Additionally, some teams may consider allowing their CSRs to work remotely. Team members who are off-site each day can take the burden of the ringing phone from the in-person front office team, allowing them to dedicate more time and energy to helping the clients and pets in front of them.
Veterinary client service representatives are integral to hospital operations. They not only answer phones—these team members also ensure clients feel heard and supported, pets get the care they need, and the veterinary team can focus on delivering top-quality medical care.
Key takeaways
- Veterinary CSRs take on varied daily tasks, including schedule management, client communications, billing discussions, administrative reporting, and in-person client and pet relationship support.
- CSRs should be encouraged to build a career around their role rather than considering the position temporary. The VRCE program is available now, and the NAAVR offers a professional development path.
- Consider supporting CSRs with modern cloud-based veterinary practice management software and allowing them to work remotely to avoid constantly ringing phones and daily chaos.
Reduce CSR stress with cloud-based software
Cloud-based software can dramatically alter your veterinary client service representative workload and create a role that’s less phone switch operator and more client relations specialist.
Schedule a demo with our Provet Cloud team to learn how our comprehensive software can reduce stress and help your CSRs be more satisfied in their roles.
